Grand Master of memory, Ed Cooke, spoke at the Wired 2012 conference about some of the ways anyone can improve their memory using basic techniques. Mr. Cooke walked the audience through some memory exercises that anyone can do. These exercises build on the principle that new memories stick in our brains to the degree that they embed themselves in the pre-existing constellation of memories we already possess. This video is a must-see for anyone who believes they were simply born with a bad memory.